5 Steps to Help Your Social Media Strategy
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5 Steps to Help Your Social Media Strategy

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Are you using the right social media strategy to find clients? This is a big question if you are “online.” You may be blogging, writing articles for Social media buttonsguest blogs, producing a newsletter, posting, commenting, interacting, and getting nowhere, so maybe your social media strategy is wrong. All this activity can take lots of your valuable time. If your efforts aren’t paying off, then you are just wasting time.

Here are five steps to follow to make sure your time is well spent.

  1. Do you have the right target market? If you don’t know what you are aiming at it is real hard to hit the target. Most interim CFOs have the tendency to think they can aim for any small business with $XXX amount of revenues. Not so! You need to narrow your focus on a particular type of business or industry. Have you spent time in manufacturing? Maybe you need to focus on manufacturing small businesses. Have you spent time in the retail segment? Maybe small to mid-sized retail outlets are your target. Think about what you know best. Then research the businesses that could be targets for you.
  2. Where are your best leads coming from? If you aren’t tracking where you are getting leads from, you should be. Do you go to business networking meetings and seem to get leads? Do they come from other service providers like attorneys, CPAs, or bankers? Do you get most of your leads from other businesses you have serviced? It’s very important to know where you get your best leads from so you can focus on that source.
  3. Where are these people? Now that you know who your target is and how you get your best leads, you need to find out where these people are on the social media scene. Do you do best interacting one on one with business owners? Do you seem to talk the language of the bankers? Do attorneys seem to trust you and your expertise? Whatever your “in” is, start looking at where they hang out on social media.
  4. Don’t spread yourself too thin. Do you think you need to be on LinkedIn, Facebook, Twitter, Google +, Instagram, Reddit, Stumbleupon, Pinterest, or any of the others all at once? If you think more is better, it’s time to rethink that strategy. You will get better results if you are on one social media outlet, do it well, and get the exposure than trying to be everywhere. You need to be conversing, contributing, and interacting on a quality basis.  Consistent, quality interaction will win over hit and miss anytime. Social media is just that: social and that is what you need to be.
  5. Do you give of yourself or do you just promote? If you spend your time on social media trying to sell your services, people will tune you out immediately. You need to give them something and prove to them you are worth their investment of time. Write articles that benefit them (you’re reading this, aren’t you), post links to websites, articles or other things that will interest them. Send them messages with something that you think will get their attention. Start a conversation. Help them with a problem. Offer advice. What you are really doing is developing a relationship, and people do business with people they know.

If you use social media correctly, it can make a huge difference in the level of activity in your practice. If you do it right, it won’t take as much time, but you will get better results. Sometimes all you need to do is tweak your approach, focus a little better, and spend time creating quality content. Try it! You will be surprised at the results you can achieve.

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